Hi Team Stony Tennis
I’m thrilled to share that tomorrow, I’ll be stepping out of my comfort zone to present for the very first time at the British Tennis Coaches Association’s Annual Conference! This incredible two-day event gathers coaches from across the country to network, share ideas, and learn from a variety of presenters, and I’m honoured to be part of it.
For me, this experience feels like walking onto the match court for the very first time—exciting, full of opportunity, but also a little daunting! It’s a chance to share some of the knowledge I’ve gained over my 30 years in tennis while representing Stony Stratford Tennis Club and showcasing the fantastic coaching program we’ve built together.
My on-court presentation is titled Turbulence in Tennis. It explores how to create challenging environments that push players out of their comfort zones and into the development zone. I’ll be joined by two County Champions from the club—16-year-old Emily and 9-year-old Sofia—who have both been with me since they were 4 or 5 years old. It’s a proud moment to showcase their talent, our program, and our wonderful club on this national stage.
Since launching Team Stony Tennis in 2023, we’ve achieved tremendous success. A huge part of this is down to the amazing coaching team, our improved processes, and the enhanced way we operate and communicate. These advancements have boosted player progress, customer satisfaction, and even caught the attention of coaches and clubs nationwide.
At the conference, I’ll also deliver two business presentations. The first is called ‘Elimination, Automation, and Outsourcing’ where I will help coaches identify and streamline their workload by eliminating unnecessary tasks, leveraging technology, and effectively delegating.
The second is called ‘Planning and Preparation’ and I will be sharing my system for planning a year-long calendar of activities, ensuring marketing, staff coordination, and program delivery run smoothly and successfully.
As my coaching journey evolves, it’s a privilege to step into this new challenge and contribute to the coaching community in a different way. Thank you all for your continued support—it means so much to me as I take this exciting step forward!
Happy tennising!
John Cavill
Director of Tennis
I’m thrilled to share that tomorrow, I’ll be stepping out of my comfort zone to present for the very first time at the British Tennis Coaches Association’s Annual Conference! This incredible two-day event gathers coaches from across the country to network, share ideas, and learn from a variety of presenters, and I’m honoured to be part of it.
For me, this experience feels like walking onto the match court for the very first time—exciting, full of opportunity, but also a little daunting! It’s a chance to share some of the knowledge I’ve gained over my 30 years in tennis while representing Stony Stratford Tennis Club and showcasing the fantastic coaching program we’ve built together.
My on-court presentation is titled Turbulence in Tennis. It explores how to create challenging environments that push players out of their comfort zones and into the development zone. I’ll be joined by two County Champions from the club—16-year-old Emily and 9-year-old Sofia—who have both been with me since they were 4 or 5 years old. It’s a proud moment to showcase their talent, our program, and our wonderful club on this national stage.
Since launching Team Stony Tennis in 2023, we’ve achieved tremendous success. A huge part of this is down to the amazing coaching team, our improved processes, and the enhanced way we operate and communicate. These advancements have boosted player progress, customer satisfaction, and even caught the attention of coaches and clubs nationwide.
At the conference, I’ll also deliver two business presentations. The first is called ‘Elimination, Automation, and Outsourcing’ where I will help coaches identify and streamline their workload by eliminating unnecessary tasks, leveraging technology, and effectively delegating.
The second is called ‘Planning and Preparation’ and I will be sharing my system for planning a year-long calendar of activities, ensuring marketing, staff coordination, and program delivery run smoothly and successfully.
As my coaching journey evolves, it’s a privilege to step into this new challenge and contribute to the coaching community in a different way. Thank you all for your continued support—it means so much to me as I take this exciting step forward!
Happy tennising!
John Cavill
Director of Tennis
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